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4X Sustainable Strategic Framework (Medium and Long Term)

2025: USD XX million revenue with +XX% EBITDA and Positive Cash Flows

We adopted the 4X Strategic Framework to ensure a holistic approach for Corporate and Category business strategy and execution plan formulation. Our 4X Strategic Framework is the approach taken by us for adaptation as per strategic planning needs for individual enterprise in different industries (Swiss Bio-tech, Spanish Disinfection Scale ups, Global Food Strategic Business Unit)

Competencies
 
  • Strategic Thinking
  • Business Strategy
  • Value Creation
  • Category Strategy
  • Financial Modeling
 
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Where do We Play (Market Size, Environment, Drivers, Insights)

  • This segment details the Total Addressable Market (TAM) and the Serviceable Obtainable Market (SOM) along with its composition, demographics, dynamics and growth drivers.
  • In addition, it also includes the potential Sustainability and ESG (Environment, Social & Governance) imperatives or opportunities in target Market to tackle and create sustainable stakeholder value

Where are We Today (Current Status, Performance, Achievements)

  • This segment details the Current status of Brand and Business, Customer traction and pipeline, Product and Technology readiness and development plan, Intellectual property, Sustainability performance, Human capabilities and operations.
  • Includes the Business plan financial and non-financial KPIs (Revenue, Growth, Market share, Profitability, Investments, Capital efficiency, ROI etc) and Achievements
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Where do We Want to be (Purpose, Vision, Ambition, Eyes set on)

This segment details the Purpose, Vision & Ambition in Medium term (3 - 5 years) in unambiguous terms. Vision to include following aspects:
Quantitative - Market Share, Annual Recurring Revenue potential, Revenue size, Profitability, Cash flow, Valuation, Customer lifetime Value, ESG Targets
Qualitative - Reference for Product and Service, Quality standard, brand positioning, Geographic reach, Customer Experience, Material ESG drivers

How Shall We Reach there (Strategy, Execution, Investment Need)

This segment details the Comprehensive and Integrated Business Strategy and Execution Plan
Strategy – Size of Prize & target Market prioritization, Product Design & prototype, Brand & Value communication plan, Development & Launch Calendar, Sustainability plans.
Execution Plan - Capability and Leadership requirement for execution, 3Yr Investment needs, “Go To Market” Strategy and operational footprint, Clear communication of Value Proposition to Customers

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Vandana Ahuja
Singapore

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Mobilising people to implement change
INSEAD, Singapore

Masters (INSEAD) – Singapore,
Global ICF Accreditation,
Hogan Assessment practitioner

Human Resources, Talent & Organization Expert | Executive Coach | Board Member | Asia, Europe, USA, China

Vandana is an accomplished HR Leader with 25+ years of experience in diverse industries & geographies, delivering HR and talent excellence in MNCs & growth companies.
In her global & regional HR leadership roles (including Fortune 500), across SE Asia, India, Europe, N America and China, she fostered operational excellence, people development & engagement, adeptly managing Change including M&As.
With Master’s degree in Coaching & Consulting for Change from INSEAD B-school and global ICF accreditation, she drives transformative HR initiatives, elevating employer brand & employee value proposition. She navigates organization design, culture infusion and HR ecosystem optimization.
Her expertise includes HR strategy, talent attraction & assimilation, talent management, performance, rewards and engagement, complimented with Coaching for leadership & HiPOT development.

S Radhakrishnan
India

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Company Secretary
Attorney

Certified Chartered Accountant
Institute of Chartered Accountants of India
Finance, Systems, Regulatory and Management Expert | FMCG (Nestle) | Business Technology | Non Profits

Radha is a Senior Finance and Infosystems Professional in leading MNC Nestle; currently Independent consultant / Adviser to Not for Profits / Startups / SMEs.
His extensive strategic and operational business experience includes 18 years at Nestlé in senior leadership roles as well as in advising start-ups and SMEs.
Experience across value chain – Profitability, M&A, Technology adoption, Analytics, GRC, Internal Audit and Controls, Operations.
Co-founded boutique advisory in scale up/ SME ecosystem, to be a trusted finance, commercial, strategy advisor.
Actively involved in environment & sustainability initiatives personally and professionally.
Has worked extensively in cross functional and cross cultural teams.

Trupti Bhandari
India

digi-shastra-tripti-bhandari
M.B.A.
S P Jain Inst. of Management and Research

Leadership coaching
Consciousness Coaching South Africa
Business and Brand Strategy Expert | Leadership Coach | Author | Global P&L leader | FMCG (GSK, RB) | Pharma (Pfizer)

Trupti is a business leader and marketeer with 25+ years of experience across CPG, healthcare, nutrition and lifestyle segments.

She has led strategy, innovation, communication and P&L management roles and built iconic brands like Dettol, Horlicks, Boost, Sensodyne, Panadol etc. across blue-chip companies. She is known to be a business turnaround expert bringing in disruptive growths.

She comes with extensive cross-category and cross-cultural experience having resided and worked in India, South Africa, Singapore, Switzerland and Kenya. She has authored two books – PRAGMARKETISM and BRANDVANTAGE Trupti provides consultation in business acceleration and expansion, comprising guidance on brand strategy, communication, product development & launch and acquisitions.

Process Edge

Business & System Applications

Unlock value through process restructuring and implementation of ERP/applications. Leverage technology to elevate operational agility, enrich customer experience, and drive superior business results.

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● Business process optimisation and restructuring evaluation, automation
● ERP Design and Implementation: Project Management, Business & Technology interface
● Internal control evaluation and self certification approach
● Project management: innovation board, system, reviews

Network Edge

Access to Investors and Legal / Tax Network

Robust investor and professional expert network to help securing funding, appropriate legal and tax structuring and invaluable specialist advice.

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● Entry to Market Strategy with appropriate structure
● Funding: Access wider investor network across India, Switzerland, EU, USA and Australia
● Legal Entity framework in Switzerland and India
● Tax deal structuring for business setup and transition

Expert Edge

Investor Pitch & Valuation Modelling

Strategic framework that articulates your compelling business case presenting the idea, technology, problem case, solution, value proposition, and the business model, complemented by a robust valuation.

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● Funding: Investor Networking & Pitch Deck preparation
● “Size of the Prize” market estimation
● M&A, Business Valuation, Due Diligence and post merger integration
● Change Management leadership & people development
● Business Development: Objectives, Customer Dev funnel, Sales tools

Finance Edge

Finance, Commercial & Cash Flow Strategy

Seasoned expertise & entrepreneurial experience in Finance, Commercial and Cash flow strategy development and execution, aimed at driving value creation.

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● CFO Services, Finance & Commercial strategy, scenario modelling
● Strategic & Annual Business Planning framework, Execution
● Portfolio Review Strategy, Resource Allocation prioritization
● Corporate Governance and Enterprise Risk Management
● M&A, Business Valuation, Due Diligence, Transfer Pricing, Capex project Feasibility and Preparation
● Value Chain, W capital & Cash flow assessment, modelling and analysis

Insight Edge

Business Performance & Data Analytics

Leverage domain experts to formulate precise Business performance KPIs, ensuring incisive data analysis and actionable insights for informed, fact-based decisions and continuous improvements.

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● ESG and Sustainability imperatives framework to “Make strategic choices”
● Design Performance Dashboards for goal achievement and insights
● Insights based on Business Dashboards & Data Analytics

Strategic Edge

Business and Go To Market Strategy

Leadership expertise of business and domain professionals in crafting customised Business, Marketing and Go-to-Market strategies.

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● Growth Strategy Framework & Development
● “Go to Market” strategy, prioritization

● Change Management leadership & people development
● Implement key policies and processes, scale up capabilities to handle growth

● “Idea to Market” innovation management framework

● Business Development: Objectives, Customer Dev funnel, Sales tools

 

● Marketing strategy and Mix: Target Market, Product, Place, Price, Promotion, Value proposition

● Channel Mix: traditional mass media, direct, digital e-commerce, digital media, social networks

● Digital Marketing Strategy and resource allocation

● Implementation: Brand identity, communication development agency

● Periodic Review: Marketing ROI, customer feedback mechanism

Amit Rathi
Switzerland

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Digital Transformation Sprint Program Winning Sustainability Strategies Program
IMD Business School, Switzerland

Executive Leadership Program
London Business School, UK

Certified Chartered Accountant
Institute of Chartered Accountants of India

Finance and Business Strategy Expert | South Asia, Europe, MENA | FMCG (Nestle) | Bio-Tech (Livinguard)

Amit is a Finance and Business Strategy executive and expert with 25+ years of experience, guiding leadership teams to achieve profitable and sustainable growth.

His extensive strategic and operational business experience includes 24 years at Nestlé in global, regional and national senior leadership roles and later as executive leadership position at Livinguard, a Swiss scale up. He has led finance, strategy, innovation and P&L management roles for iconic brands like Maggi, Buitoni, Nestle life Cuisine etc.

He founded Digi-Shastra, a CFO and Business strategy boutique firm in SME ecosystem to be a trusted finance, commercial and strategy advisor. He is an environment, sustainability & digital transformation proponent, helping entrepreneurs and leadership teams across multiple industries.

Amit has built and motivated cross functional and cross cultural teams behind common goal and extensively involved in change-transformation management projects.